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=003  ES-LoD
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=008  230516s1999\\\\sp\\\\\\\\\\\\\\\\\\spa\\
=022  \\$a0212-6192
=041  \\$aspa
=100  \\$aMartí Perelló, Sara
=245  \\$aLo verbal y lo no verbal en el mensaje publicitario televisivo$cMartí Perelló, Sara
=260  \\$bUniversidad de León: Servicio de Publicaciones$c1999
=520  3\$aIn this article we'll develop an interdisciplinary analysis method that stems from the idea that very advertising spot is composed by four modules that interact at the same level to transmit the publicity message. Therefore, and after proposing the four modules that compose it (verbal, non-verbal, rhetoric resources and pragmatics), we'll show various examples that prove that the discrimination of one of the modules in the analysis of a piece of advertisement can subsequently lead to an incomplete study of it. To end up with the article, we briefly present the analytic method proposed.
=538  \\$aapplication/pdf
=540  \\$aLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: http://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: http://dialnet.unirioja.es/info/derechosOAI
=650  04$aPublicidad
=650  04$amensaje verbal y no verbal
=650  04$asemiótica
=650  04$apragmática y retórica
=650  04$aAdvertising
=650  04$averbal and non-verbal message
=650  04$asemiotics
=650  04$apragmatics
=650  04$arhetoric
=655  \4$atext (article)
=700  \\$aVallhonrat Bodas, Sergio
=773  0\$tContextos$x0212-6192$gNº 33-36,  1999-2000,  pags. 223-242
=856  40$uhttp://dialnet.unirioja.es/servlet/oaiart?codigo=853190
=995  \\$aBiblioteca Nacional de España