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=100  \\$aLópez Folgado, Vicente
=245  \\$aLa pragmática y el input político multimodal$cLópez Folgado, Vicente
=260  \\$c2014
=520  3\$aThe purpose of this article is to attempt to provide the interpretative keys, through cognitive pragmatics, for aggressive political messages, in this case the political brand of Obama used by his opponents. In principle, we understand pragmatics as the study of verbal communication which aims at understanding utterances on the part of receptors in a known natural language. But utterances are not only accounted for by the semantics of the language but rather by the communicative intentions (Sperber and Wilson 1995; Carston 2002; Escandell 2006), which can only be tackled through non- demonstrative inference. Now when we approach multimodal messages it is necessary to extend the inferences to material not strictly linguistic that can shed much light as inferable information. Therefore, it is essential to resort to the pragmatic concept of "cognitive context" -a set of initial assumptions or hypotheses- and define their role in multimodal interpretation. The theory of mind as the "inferential system of meta-representations" (Sperber 2000) interprets the behaviour of others by attributing their mental states such as beliefs, desires and intentions as intentional (i.e, representing the world). In this paper we will examine some of the most popular stickers as published by Obama's political opponents, by means of which they attack him thus revealing some political propaganda with a hidden message (covert, according to Tanaka 1994) and conclude that this multimodal discourse has a strong resemblance to the language of advertising.
=538  \\$aapplication/pdf
=540  \\$aLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI
=650  04$aCognitive Pragmatics
=650  04$aNon-demonstrative Inference
=650  04$aCognitive Context
=650  04$aMultimodal Discourse
=650  04$aMultimodality
=650  04$aPolitical Propaganda
=650  04$aPragmática cognitiva
=650  04$aInferencia no-demostrativa
=650  04$aContexto cognitivo
=650  04$aDiscurso multimodal
=650  04$aMultimodalidad
=650  04$aPropaganda política
=655  \4$atext (article)
=700  \\$aBalsera Fernández, Manuel
=773  0\$tAlfinge: Revista de filología$x0213-1854$gNº. 26,  2014,  pags. 75-95
=856  40$uhttps://dialnet.unirioja.es/servlet/oaiart?codigo=5211413
=995  \\$aBiblioteca Nacional de España