The consumer experience and the absorbing story
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- Statement of Responsibility:
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Magnus Söderlund and Sofie Sagfossen.
- Hlavní autor:
-
- Další autoři:
- Formát:
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Journal article
- Jazyk:
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English
- V:
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Nordic Journal of Business. - ISSN 2342-9003. - Helsinki : Suomen kauppakorkeakoulut ry. - Association of Business Schools in Finland - 2015 : 2, s. 103-118
- Předmětová hesla:
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