Mecanismos de repetición lingüística en la publicidad

- Statement of Responsibility:
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Guerrero Martín, María Teresa
- Hlavní autor:
- Formát:
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Journal article
- Jazyk:
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Spanish; Castilian
- Forma / Žánr:
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text (article)
- Vydáno:
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Universidad de Extremadura: Servicio de Publicaciones 2014
- V:
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Anuario de estudios filológicos ISSN 0210-8178 Vol. 37, 2014, pags. 91-106
- Předmětová hesla:
- Annotation:
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In this article the use of different repetition structures that are shown in advertising is presented. Those structures allow different types of stylistic resources of repetition. These stylistic elements are used to persuade potential customers who are an active participant element in the advertising process.