Knižní kluby přinášejí firmám naději na udržení zákazníka
- Statement of Responsibility:
-
Kateřina Adamcová.
- Main Author:
-
Šefrová, Kateřina Author
- Format:
-
Journal article
- Language:
-
Czech
- Form / Genre:
-
články
- In:
-
Hospodářské noviny ISSN 0862-9587 Roč. 58, 2014, č. 56, 20. 3., příl. Zákaznická zkušenost - věrnostní programy, s. 2
Zákaznická zkušenost - věrnostní program - Subjects:
- Annotation:
-
O fungování věrnostních programů v oblasti prodeje knih, především na příkladu Knižního klubu.
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