Jak se vám líbí : komunikační strategie českých beletristických nakladatelství
![no cover found](https://literarybibliography.eu/files/covers/medium/12147915.jpg)
- Statement of Responsibility:
-
Kateřina Kirkosová.
- Main Author:
-
- Format:
-
Journal article
- Language:
-
Czech
- Form / Genre:
-
studie
- In:
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Slovo a smysl ISSN 1214-7915 Roč. 15, 2018, č. 30, s. [128]-144
- Subject persons:
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Bourdieu, Pierre, 1930-2002
- Subjects:
- Annotation:
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Studie o proměnách současného českého knižního trhu, které odrážejí sociální a technologické změny ve společnosti. Autorka se soustřeďuje na způsoby využití sociálních sítí, komunikace nakladatelů se čtenáři a marketingové strategie prezentace vydávaných knih.
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