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Obrat ke čtenáři jako nástroj marketingu

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    Statement of Responsibility:
    Vendula Čepicová.
    Main Author:
    Čepicová, Vendula Author

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    Format:
    Journal article
    Language:
    Czech
    Form / Genre:
    polemiky
    In:
    Bohemica Olomucensia ISSN 1803-876X Roč. 12, 2020, č. 1, s. 192-199
    Referred work:
    Mornštajnová, Alena Hana
    Subject persons:
    1. Klíčová, Eva, 1977-

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    2. Balaštík, Miroslav, 1971-

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    3. Janoušek, Pavel, 1956-

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    4. Lukáš, Martin, 1985-

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    5. Trávníček, Jiří, 1960-

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    6. Mornštajnová, Alena, 1963-

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    Subjects:
    Annotation:

    Polemika na článek E. Klíčové publikovaný v Hostu a reflektující První literární bilanci uspořádanou Ústavem pro českou literaturu. Autorka poukazuje na manipulativní taktiku hostovské marketingové strategie.


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