Obrat ke čtenáři jako nástroj marketingu

- Statement of Responsibility:
-
Vendula Čepicová.
- Main Author:
-
Čepicová, Vendula Author
- Format:
-
Journal article
- Language:
-
Czech
- Form / Genre:
-
polemiky
- In:
-
Bohemica Olomucensia ISSN 1803-876X Roč. 12, 2020, č. 1, s. 192-199
- Referred work:
-
Mornštajnová, Alena Hana
- Subject persons:
-
- Klíčová, Eva, 1977-
- Balaštík, Miroslav, 1971-
- Janoušek, Pavel, 1956-
- Lukáš, Martin, 1985-
- Trávníček, Jiří, 1960-
- Mornštajnová, Alena, 1963-
- Subjects:
- Annotation:
-
Polemika na článek E. Klíčové publikovaný v Hostu a reflektující První literární bilanci uspořádanou Ústavem pro českou literaturu. Autorka poukazuje na manipulativní taktiku hostovské marketingové strategie.
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773 | |t Bohemica Olomucensia |x 1803-876X |g Roč. 12, 2020, č. 1, s. 192-199 |q 12:1<192 |9 2020 | ||
787 | |a Mornštajnová, Alena |t Hana |b 1. vydání |d Brno : Host, 2017 |h 306 s. |z 978-80-7491-940-4 |4 román | ||
856 | 4 | 1 | |u https://kb.upol.cz/fileadmin/userdata/FF/katedry/kbh/veda_a_vyzkum/bohemica_olomucensia/bo_2020_1_web.pdf |y online |4 N |
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