Kirja-arvio: Hyödyllinen teos kaikkien markkinoijien hyllyyn.
- Main Author:
-
Mansala, Marja-Leena kirjoittaja.
- Format:
-
Journal article
- Language:
-
Finnish
- In:
-
IPRinfo / ISSN 1799-909X. - [Helsinki] : IPR University Center. - (2015) : 4
- Referred work:
-
Paula Paloranta. Markkinoinnin etiikka käytännössä /
- Seria:
-
Kirja-arviot
- Subject persons:
- Subjects:
LEADER | 01921cab a22004214i 4500 | ||
001 | a013353106 | ||
003 | FI-MELINDA | ||
005 | 20190918175709.0 | ||
007 | cr|||||||||||| | ||
008 | 151215s2015\\\\fi\||\||s||||||\\\||fin\c | ||
035 | \ | \ | |a (FI-MELINDA)013353106 |
041 | \ | \ | |a fin |
080 | \ | \ | |a 347.77/.78 |
100 | 1 | \ | |a Mansala, Marja-Leena |e kirjoittaja. |1 http://viaf.org/viaf/28612530 |
245 | 1 | |a Kirja-arvio: Hyödyllinen teos kaikkien markkinoijien hyllyyn. | |
336 | \ | \ | |a teksti |b txt |2 rdacontent |
337 | \ | \ | |a tietokonekäyttöinen |b c |2 rdamedia |
380 | \ | \ | |a kirja-arvostelu |
380 | \ | \ | |i Major genre |a Secondary literature |l eng |
490 | |a Kirja-arviot | ||
591 | \ | \ | |d D1 |h Liiketaloustiede |h Oikeustiede |i 512 |i 513 |5 ARTO |
593 | \ | \ | |a jufo:0 |5 ARTO |
600 | 1 | 4 | |a Paloranta, Paula. |
650 | \ | 7 | |a etiikka |2 yso/fin |0 http://www.yso.fi/onto/yso/p3166 |
650 | \ | 7 | |a etik |2 yso/swe |0 http://www.yso.fi/onto/yso/p3166 |
650 | \ | 7 | |a kirja-arvostelut |2 yso/fin |0 http://www.yso.fi/onto/yso/p3537 |
650 | \ | 7 | |a litteraturrecensioner |2 yso/swe |0 http://www.yso.fi/onto/yso/p3537 |
650 | \ | 7 | |a markkinointi |2 yso/fin |0 http://www.yso.fi/onto/yso/p5878 |
650 | \ | 7 | |a marknadsföring |2 yso/swe |0 http://www.yso.fi/onto/yso/p5878 |
650 | \ | 7 | |a moraali |2 yso/fin |0 http://www.yso.fi/onto/yso/p861 |
650 | \ | 7 | |a moral |2 yso/swe |0 http://www.yso.fi/onto/yso/p861 |
650 | \ | 7 | |a Review |2 ELB-g |
773 | |w (FI-MELINDA)005931261 |w (FI-Arto)1622503 |7 nnas |t IPRinfo / |x 1799-909X. - |d [Helsinki] : IPR University Center. - |g (2015) : 4 |s IPRinfo (Verkkojulkaisu) | ||
787 | |i Arvosteltu teos: |t Markkinoinnin etiikka käytännössä / |a Paula Paloranta. |d Helsinki : Talentum, 2014 |z 978-952-14-2233-1 |w (FI-MELINDA)006770518 | ||
850 | \ | \ | |a FI-R |5 ARTO |
856 | 4 | |u http://www.iprinfo.com/verkkolehti/kaikki_artikkelit/2015/4_2015/fi_FI/Hyodyllinen_teos_kaikkien_markkinoijien_hyllyyn/ | |
960 | \ | \ | |a ARTO |
995 | \ | \ | |a Kansalliskirjasto |b ARTIVA |b LbYK |5 ARTO |
stdClass Object ( [LEADER] => 01921cab a22004214i 4500 [001] => Array ( [0] => a013353106 ) [003] => Array ( [0] => FI-MELINDA ) [005] => Array ( [0] => 20190918175709.0 ) [007] => Array ( [0] => cr|||||||||||| ) [008] => Array ( [0] => 151215s2015\\\\fi\||\||s||||||\\\||fin\c ) [035] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => (FI-MELINDA)013353106 ) ) ) [041] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => fin ) ) ) [080] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => 347.77/.78 ) ) ) [100] => Array ( [0] => stdClass Object ( [ind1] => 1 [ind2] => \ [code] => stdClass Object ( [a] => Mansala, Marja-Leena [e] => kirjoittaja. [1] => http://viaf.org/viaf/28612530 ) ) ) [245] => Array ( [0] => stdClass Object ( [ind1] => 1 [ind2] => 0 [code] => stdClass Object ( [a] => Kirja-arvio: Hyödyllinen teos kaikkien markkinoijien hyllyyn. ) ) ) [336] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => teksti [b] => txt [2] => rdacontent ) ) ) [337] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => tietokonekäyttöinen [b] => c [2] => rdamedia ) ) ) [380] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => kirja-arvostelu ) ) [1] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [i] => Major genre [a] => Secondary literature [l] => eng ) ) ) [490] => Array ( [0] => stdClass Object ( [ind1] => 0 [ind2] => \ [code] => stdClass Object ( [a] => Kirja-arviot ) ) ) [591] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [d] => D1 [h] => Array ( [0] => Liiketaloustiede [1] => Oikeustiede ) [i] => Array ( [0] => 512 [1] => 513 ) [5] => ARTO ) ) ) [593] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => jufo:0 [5] => ARTO ) ) ) [600] => Array ( [0] => stdClass Object ( [ind1] => 1 [ind2] => 4 [code] => stdClass Object ( [a] => Paloranta, Paula. ) ) ) [650] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => etiikka [2] => yso/fin [0] => http://www.yso.fi/onto/yso/p3166 ) ) [1] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => etik [2] => yso/swe [0] => http://www.yso.fi/onto/yso/p3166 ) ) [2] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => kirja-arvostelut [2] => yso/fin [0] => http://www.yso.fi/onto/yso/p3537 ) ) [3] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => litteraturrecensioner [2] => yso/swe [0] => http://www.yso.fi/onto/yso/p3537 ) ) [4] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => markkinointi [2] => yso/fin [0] => http://www.yso.fi/onto/yso/p5878 ) ) [5] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => marknadsföring [2] => yso/swe [0] => http://www.yso.fi/onto/yso/p5878 ) ) [6] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => moraali [2] => yso/fin [0] => http://www.yso.fi/onto/yso/p861 ) ) [7] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => moral [2] => yso/swe [0] => http://www.yso.fi/onto/yso/p861 ) ) [8] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => Review [2] => ELB-g ) ) ) [773] => Array ( [0] => stdClass Object ( [ind1] => 0 [ind2] => \ [code] => stdClass Object ( [w] => Array ( [0] => (FI-MELINDA)005931261 [1] => (FI-Arto)1622503 ) [7] => nnas [t] => IPRinfo / [x] => 1799-909X. - [d] => [Helsinki] : IPR University Center. - [g] => (2015) : 4 [s] => IPRinfo (Verkkojulkaisu) ) ) ) [787] => Array ( [0] => stdClass Object ( [ind1] => 0 [ind2] => 8 [code] => stdClass Object ( [i] => Arvosteltu teos: [t] => Markkinoinnin etiikka käytännössä / [a] => Paula Paloranta. [d] => Helsinki : Talentum, 2014 [z] => 978-952-14-2233-1 [w] => (FI-MELINDA)006770518 ) ) ) [850] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => FI-R [5] => ARTO ) ) ) [856] => Array ( [0] => stdClass Object ( [ind1] => 4 [ind2] => 0 [code] => stdClass Object ( [u] => http://www.iprinfo.com/verkkolehti/kaikki_artikkelit/2015/4_2015/fi_FI/Hyodyllinen_teos_kaikkien_markkinoijien_hyllyyn/ ) ) ) [960] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => ARTO ) ) ) [995] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => Kansalliskirjasto [b] => Array ( [0] => ARTIVA [1] => LbYK ) [5] => ARTO ) ) ) )