Kapitał marki miasta zorientowany na konsumenta : źródła i pomiar
- Statement of Responsibility:
-
Magdalena Florek ; Uniwersytet Ekonomiczny w Poznaniu.
- Main Author:
-
Florek, Magdalena (ekonomia)
We do not have a clear identifier or note about this person. You can try to get more information using external search engines:
- Format:
-
Book
- Language:
-
Polish
- Published:
-
Poznań : Wydawnictwo Uniwersytetu Ekonomicznego, 2014.
- Subjects:
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| 245 | 1 | |a Kapitał marki miasta zorientowany na konsumenta : |b źródła i pomiar / |c Magdalena Florek ; Uniwersytet Ekonomiczny w Poznaniu. | |
| 260 | \ | \ | |a Poznań : |b Wydawnictwo Uniwersytetu Ekonomicznego, |c 2014. |
| 300 | \ | \ | |a 246, [1] s. : |b il. ; |c 24 cm. |
| 336 | \ | \ | |a Tekst |b txt |2 rdacontent |
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| 380 | \ | \ | |a Książki |
| 504 | \ | \ | |a Bibliogr. s. 216-243. |
| 650 | \ | 7 | |a Marketing terytorialny |2 DBN |
| 650 | \ | 7 | |a Miasta |x marketing |2 DBN |
| 650 | \ | 7 | |a Znak towarowy |2 DBN |
| 710 | 2 | \ | |a Wydawnictwo Uniwersytetu Ekonomicznego (Poznań) |4 pbl |
| 923 | \ | \ | |a Wydawnictwo Uniwersytetu Ekonomicznego (Poznań) |
| 995 | \ | \ | |a Polska Bibliografia Literacka |b PBL 2013-2023: książki |
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