Zastosowanie klasycznych teorii znaku w reklamie
- Statement of Responsibility:
-
Rafał Leśniczak ; Instytut Edukacji Medialnej i Dziennikarstwa UKSW Warszawa.
- Main Author:
-
- Format:
-
Book chapter
- Language:
-
Polish
- Form / Genre:
-
- Artykuł problemowy
- Artykuł z pracy zbiorowej
- Published:
-
2016.
- In:
-
Idee wartości słowa w życiu publicznym i reklamie. s. 199-210
- Subjects:
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| 100 | 1 | \ | |a Leśniczak, Rafał Jerzy |d (1979- ) |e Autor |1 http://viaf.org/viaf/311332774 |
| 245 | 1 | |a Zastosowanie klasycznych teorii znaku w reklamie / |c Rafał Leśniczak ; Instytut Edukacji Medialnej i Dziennikarstwa UKSW Warszawa. | |
| 260 | \ | \ | |c 2016. |
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| 380 | \ | \ | |i Major genre |a Secondary literature |l eng |
| 380 | \ | \ | |a Artykuły |
| 380 | \ | \ | |a Publikacje naukowe |
| 388 | 1 | \ | |a 2001- |
| 504 | \ | \ | |a Bibliografia na stronach 209-210. |
| 546 | \ | \ | |a Streszczenie w języku angielskim. |
| 648 | \ | 7 | |a 1901-2000 |2 DBN |
| 648 | \ | 7 | |a 1945-1989 |2 DBN |
| 648 | \ | 7 | |a 1989-2000 |2 DBN |
| 648 | \ | 7 | |a 2001- |2 DBN |
| 650 | \ | 7 | |a Reklama |2 DBN |
| 650 | \ | 7 | |a Semiotyka |2 DBN |
| 651 | \ | 7 | |a Polska |2 DBN |
| 655 | \ | 7 | |a Artykuł problemowy |2 DBN |
| 655 | \ | 7 | |a Artykuł z pracy zbiorowej |2 DBN |
| 658 | \ | \ | |a Filozofia i etyka |
| 658 | \ | \ | |a Media i komunikacja społeczna |
| 773 | |i W: |t Idee wartości słowa w życiu publicznym i reklamie. |g s. 199-210 |w (PL)b0000005830478 | ||
| 856 | 4 | 2 | |u http://libri.ucl.cas.cz/Record/b0000005830478 |y chapter of: Idee wartości słowa w życiu publicznym i reklamie, Łódź: Wydawnictwo Akademii Humanistyczno-Ekonomicznej 2016 |
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| 955 | \ | 7 | |a Artykuł z pracy zbiorowej |2 DBN |
| 958 | \ | \ | |a Filozofia i etyka |
| 958 | \ | \ | |a Media i komunikacja społeczna |
| 980 | \ | \ | |a Artykuły |
| 980 | \ | \ | |a Publikacje naukowe |
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Łódź: Wydawnictwo Akademii Humanistyczno-Ekonomicznej 2016
Idee wartości słowa w życiu publicznym i reklamie
