En torno a la publicidad institucional de la Junta de Andalucía
- Statement of Responsibility:
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Esteba Ramos, Diana
- Main Author:
- Other Authors:
- Format:
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Journal article
- Language:
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Spanish; Castilian
- Form / Genre:
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text (article)
- Published:
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Universidad de Málaga (UMA): Facultad de Filosofía y Letras 2009
- In:
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Analecta Malacitana ( AnMal electrónica ) ISSN 1697-4239 Nº. 27, 2009, pags. 195-219
- Subjects:
- Annotation:
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Linguistic analysis of the institutional communication carried out by a public administration. In order to obtain an overall picture of the publicity generated by the Andalusian regional government, there has been selected a set of advertisements, dated between 2005 and 2007. Advertisements in various text genres (posters, flyers, brochures, radio spots, television commercials and small TV reports) are included in this study.