La belleza es salud: la medicalización lingüística de la publicidad de los cosméticos
- Statement of Responsibility:
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Díaz Rojo, José Antonio
- Main Author:
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Díaz Rojo, José Antonio
We do not have a clear identifier or note about this person. You can try to get more information using external search engines:
- Format:
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Journal article
- Language:
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Spanish; Castilian
- Form / Genre:
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text (article)
- Published:
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Universidad de León: Servicio de Publicaciones 2001
- In:
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Contextos ISSN 0212-6192 Nº 37-40, 2001-2002 (Ejemplar dedicado a: En memoria de Eugenio Coseriu), pags. 109-121
- Subjects:
- Annotation:
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This paper analyzes, from an ethnolinguist point of view, the use of the concept of health in slogans of the cosmetics advertising with eufemistic aims to elevate to products of beauty to the pseudosanitary product category. The cosmetics advertising is compared to the proverbs on the aesthetic cares of the body. Both types of messages reflect different visions on the relation between beauty and health.
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| 245 | \ | \ | |a La belleza es salud: la medicalización lingüística de la publicidad de los cosméticos |c Díaz Rojo, José Antonio |
| 260 | \ | \ | |b Universidad de León: Servicio de Publicaciones |c 2001 |
| 520 | 3 | \ | |a This paper analyzes, from an ethnolinguist point of view, the use of the concept of health in slogans of the cosmetics advertising with eufemistic aims to elevate to products of beauty to the pseudosanitary product category. The cosmetics advertising is compared to the proverbs on the aesthetic cares of the body. Both types of messages reflect different visions on the relation between beauty and health. |
| 538 | \ | \ | |a application/pdf |
| 540 | \ | \ | |a LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: http://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: http://dialnet.unirioja.es/info/derechosOAI |
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