La belleza es salud: la medicalización lingüística de la publicidad de los cosméticos
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- Statement of Responsibility:
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Díaz Rojo, José Antonio
- Main Author:
- Format:
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Journal article
- Language:
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Spanish; Castilian
- Form / Genre:
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text (article)
- Published:
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Universidad de León: Servicio de Publicaciones 2001
- In:
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Contextos ISSN 0212-6192 Nº 37-40, 2001-2002 (Ejemplar dedicado a: En memoria de Eugenio Coseriu), pags. 109-121
- Subjects:
- Annotation:
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This paper analyzes, from an ethnolinguist point of view, the use of the concept of health in slogans of the cosmetics advertising with eufemistic aims to elevate to products of beauty to the pseudosanitary product category. The cosmetics advertising is compared to the proverbs on the aesthetic cares of the body. Both types of messages reflect different visions on the relation between beauty and health.