The consumer experience and the absorbing story
by:
Söderlund, Magnus
(1963- )
In: Nordic Journal of Business. - ISSN 2342-9003. - Helsinki : Suomen kauppakorkeakoulut ry. - Association of Business Schools in Finland - 2015 : 2, s. 103-118
Journal article
In: Nordic Journal of Business. - ISSN 2342-9003. - Helsinki : Suomen kauppakorkeakoulut ry. - Association of Business Schools in Finland - 2015 : 2, s. 103-118
Journal article