Březen, měsíc knihy a skryté reklamy
- Statement of Responsibility:
-
Roman Lipčík
- Autor:
-
- Format:
-
Artykuł z czasopisma
- Język:
-
Czech
- Forma / Gatunek:
-
články
- W:
-
Instinkt ISSN 1213-774X Roč. 7, 2008, č. 10, 6. 3., s. 50-52
- Hasła przedmiotowe:
- Adnotacja:
-
Článek o možném pronikání reklamy také do knih (tzv. product placement).
LEADER | 01097nab a22003494a 4500 | ||
001 | 001338381 | ||
003 | CZ\PrUCL | ||
005 | 20220228160800.0 | ||
008 | 160406e20080306xr\\\\\\\\\\\\|||\||cze\d | ||
FMT | \ | \ | |
035 | \ | \ | |a (ISIS-B97-MFN)86561 |
035 | \ | \ | |a (ISIS-B97-ID)86474 |
040 | \ | \ | |a ABB060 |b cze |
080 | \ | \ | |a 82 |2 MRF-sel |
080 | \ | \ | |a 885.0 |2 MRF-sel |
080 | \ | \ | |a (046) |2 MRF |
100 | 1 | \ | |a Lipčík, Roman, |d 1958- |7 jo20000071911 |4 aut |
245 | 1 | |a Březen, měsíc knihy a skryté reklamy / |c Roman Lipčík | |
520 | 2 | \ | |a Článek o možném pronikání reklamy také do knih (tzv. product placement). |
599 | \ | \ | |a CLB-CPK |
650 | |a literární věda |7 ph137144 |2 czenas | ||
650 | |a reklama |x OPRAVA UCL | ||
650 | |a česká literatura |7 ph116858 |2 czenas | ||
655 | \ | 7 | |a články |7 fd133976 |2 czenas |
773 | |t Instinkt |x 1213-774X |g Roč. 7, 2008, č. 10, 6. 3., s. 50-52 |q 7:10<50 |9 20080306 | ||
964 | \ | \ | |a B97 |
OWN | \ | \ | |a UCLA |
CAT | \ | \ | |c 20160924 |l KNA01 |h 1221 |
CAT | \ | \ | |a BATCH-UPD |b 00 |c 20220228 |l KNA01 |h 1608 |
SIF | \ | \ | |a mi |
910 | \ | \ | |a ABB060 |
ZAZ | \ | \ | |d 20080306 |s 7 |z 10 |l 50 |
stdClass Object ( [LEADER] => 01097nab a22003494a 4500 [001] => Array ( [0] => 001338381 ) [003] => Array ( [0] => CZ\PrUCL ) [005] => Array ( [0] => 20220228160800.0 ) [008] => Array ( [0] => 160406e20080306xr\\\\\\\\\\\\|||\||cze\d ) [FMT] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( ) ) ) [035] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => (ISIS-B97-MFN)86561 ) ) [1] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => (ISIS-B97-ID)86474 ) ) ) [040] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => ABB060 [b] => cze ) ) ) [080] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => 82 [2] => MRF-sel ) ) [1] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => 885.0 [2] => MRF-sel ) ) [2] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => (046) [2] => MRF ) ) ) [100] => Array ( [0] => stdClass Object ( [ind1] => 1 [ind2] => \ [code] => stdClass Object ( [a] => Lipčík, Roman, [d] => 1958- [7] => jo20000071911 [4] => aut ) ) ) [245] => Array ( [0] => stdClass Object ( [ind1] => 1 [ind2] => 0 [code] => stdClass Object ( [a] => Březen, měsíc knihy a skryté reklamy / [c] => Roman Lipčík ) ) ) [520] => Array ( [0] => stdClass Object ( [ind1] => 2 [ind2] => \ [code] => stdClass Object ( [a] => Článek o možném pronikání reklamy také do knih (tzv. product placement). ) ) ) [599] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => CLB-CPK ) ) ) [650] => Array ( [0] => stdClass Object ( [ind1] => 0 [ind2] => 7 [code] => stdClass Object ( [a] => literární věda [7] => ph137144 [2] => czenas ) ) [1] => stdClass Object ( [ind1] => 0 [ind2] => 4 [code] => stdClass Object ( [a] => reklama [x] => OPRAVA UCL ) ) [2] => stdClass Object ( [ind1] => 0 [ind2] => 7 [code] => stdClass Object ( [a] => česká literatura [7] => ph116858 [2] => czenas ) ) ) [655] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => 7 [code] => stdClass Object ( [a] => články [7] => fd133976 [2] => czenas ) ) ) [773] => Array ( [0] => stdClass Object ( [ind1] => 0 [ind2] => \ [code] => stdClass Object ( [t] => Instinkt [x] => 1213-774X [g] => Roč. 7, 2008, č. 10, 6. 3., s. 50-52 [q] => 7:10<50 [9] => 20080306 ) ) ) [964] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => B97 ) ) ) [OWN] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => UCLA ) ) ) [CAT] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [c] => 20160924 [l] => KNA01 [h] => 1221 ) ) [1] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => BATCH-UPD [b] => 00 [c] => 20220228 [l] => KNA01 [h] => 1608 ) ) ) [SIF] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => mi ) ) ) [910] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [a] => ABB060 ) ) ) [ZAZ] => Array ( [0] => stdClass Object ( [ind1] => \ [ind2] => \ [code] => stdClass Object ( [d] => 20080306 [s] => 7 [z] => 10 [l] => 50 ) ) ) )