Publishers' advertising strategies to widen and diversify readership : the example of Bohemia
- Statement of Responsibility:
-
Claire Madl.
- Autor:
-
- Format:
-
Artykuł z czasopisma
- Język:
-
English
- Forma / Gatunek:
-
- studie
- faksimile
- W:
-
Dějiny - teorie - kritika ISSN 1214-7249 Roč. 15, 2018, č. 1, srpen, s. 69-98
- Referred work:
-
- Prager Oberpostamtszeitung
- Schönfeldské královské pražské nowiny
- Kraméryusowy Cýsařské Královské Wlastenské Nowiny
- Prager neue Zeitung
- Hasła osobowe:
-
- Schönfeld, Jan Nepomuk Ferdinand, 1750-1821
- Kramerius, Václav Matěj, 1753-1808
- Hasła przedmiotowe:
- Adnotacja:
-
Studie se zabývá vydavatelskými strategiemi čtyř pražských deníků na přelomu 18. a 19. století. Autorka zohledňuje rozdíl nakladatelského trhu na česko- a německojazyčnou produkci; připojeny faksimilie zmiňovaných deníků.
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