Story management.

- Autor:
- Format:
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Artykuł z czasopisma
- Język:
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Finnish
- W:
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Yhteiskuntapolitiikka-YP. - ISSN 1455-6901. - Helsinki : Stakes. - 69 (2004) : 1, s. 82-87
Yhteiskuntapolitiikka. - ISSN 1455-6901. - 69(2004) : 1, s.82-87 - Seria:
-
Avaukset
- Hasła przedmiotowe:
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500 | \ | \ | |a Tarinaelämyksen vetovoimalla voidaan vaikuttaa liike-elämässä. Tarinaelämystä voidaan soveltaa markkinoinnissa ja mainonnassa. Kirjoittajan vertailukohtana on Hollywood-elokuvan dramaturginen rakenne, joka tuottaa kanonisen tarinan elämyksen ja ihmisten kaipaaman mielihyvän. |
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