Nawiązania intertekstualne jako egzemplifikacja kreatywności reklamowej na przykładzie sieci sklepów Lidl
- Statement of Responsibility:
-
Agnieszka Banach (Uniwersytet Łódzki).
- Autor:
- Autor korporatywny:
- Format:
-
Rozdział
- Język:
-
Polish
- Forma / Gatunek:
-
- Artykuł problemowy
- Artykuł z pracy zbiorowej
- Opublikowane:
-
2022.
- W:
-
Kreatywność językowa w marketingu s. 29-40
- Hasła przedmiotowe:
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001 | b1000002386187 | ||
005 | 20220326084953.1 | ||
008 | 220324s2022\\\\pl\\\\\\\\\\\|000\0\pol\c | ||
009 | 991052996587405066 | ||
035 | \ | \ | |a (PL)b1000002386187 |
035 | \ | \ | |a (EXLNZ-48OMNIS_NETWORK)9912663888605606 |
040 | \ | \ | |a WA N |c WA N |d WA N |
045 | |b d2020 | ||
046 | \ | \ | |k 2022 |
080 | \ | \ | |8 1.1\x |a 80/81(045/046) |
080 | \ | \ | |8 1.2\x |a 005(045/046) |
100 | 1 | \ | |a Banach, Agnieszka |c (polonista) |e Autor |
245 | 1 | |a Nawiązania intertekstualne jako egzemplifikacja kreatywności reklamowej na przykładzie sieci sklepów Lidl / |c Agnieszka Banach (Uniwersytet Łódzki). | |
260 | \ | \ | |c 2022. |
336 | \ | \ | |a Tekst |b txt |2 rdacontent |
337 | \ | \ | |a Bez urządzenia pośredniczącego |b n |2 rdamedia |
338 | \ | \ | |a Wolumin |b nc |2 rdacarrier |
380 | \ | \ | |a Artykuły |
380 | \ | \ | |a Publikacje naukowe |
380 | \ | \ | |i Major genre |a Secondary literature |l eng |
388 | 1 | \ | |a 2001- |
504 | \ | \ | |a Bibliografia na stronie 40. |
648 | \ | 7 | |a 2001- |2 DBN |
650 | \ | 7 | |a Intertekstualność |2 DBN |
650 | \ | 7 | |a Język polski |2 DBN |
650 | \ | 7 | |a Kreatywność |2 DBN |
650 | \ | 7 | |a Marka (ekonomia) |2 DBN |
650 | \ | 7 | |a Marketing |2 DBN |
650 | \ | 7 | |a Portal społecznościowy |2 DBN |
650 | \ | 7 | |a Reklama |2 DBN |
650 | \ | 7 | |a Slogany reklamowe |2 DBN |
655 | \ | 7 | |a Artykuł problemowy |2 DBN |
655 | \ | 7 | |a Artykuł z pracy zbiorowej |2 DBN |
658 | \ | \ | |a Językoznawstwo |
658 | \ | \ | |a Zarządzanie i marketing |
710 | 2 | \ | |a Uniwersytet Łódzki |4 oth |
773 | |i W: |t Kreatywność językowa w marketingu |g s. 29-40 |w (PL)b1000002377028 | ||
916 | \ | \ | |a Banach, Agnieszka (polonista) |
921 | 2 | \ | |a Uniwersytet Łódzki |
931 | \ | \ | |a 80/81(045/046) |
931 | \ | \ | |a 005(045/046) |
945 | |b 2020 | ||
946 | \ | \ | |k 2022 |
955 | \ | 7 | |a Artykuł problemowy |2 DBN |
955 | \ | 7 | |a Artykuł z pracy zbiorowej |2 DBN |
958 | \ | \ | |a Językoznawstwo |
958 | \ | \ | |a Zarządzanie i marketing |
980 | \ | \ | |a Artykuły |
980 | \ | \ | |a Publikacje naukowe |
999 | \ | \ | |a BNzkdroz |b sg |
995 | \ | \ | |a Polska Bibliografia Literacka |b PBL 2013-2023: rozdziały książek |
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