Tecnologías digitales, comunidades virtuales y nuevas formas de leer: ¿Qué está pasando en el sector editorial juvenil en Argentina?

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                            [a] => The youth publishing field is one ofthe fastest growing in sales and publicationsin the world, and also in Argentina in the lastyears. Parallel to this phenomenon, technologicaladvances have modified reading and writingpractices, especially among young people:Platforms dedicated to literature, huge virtualcommunities of readers and new mediators ofreading on networks, such as BBB (bloggers,booktubers and bookstagrammers), make upthis novel map. The sector has perceived thesenew experiences by incorporating strategiesto capitalize on them. This paper proposes anapproach to this editorial configuration thatemerges in the youth sector with emphasison new actors and promotional actions. Thestatements in this article are based on a qualitativemethodological approach, from an analysisof fieldwork at events such as book fairs,as well as in-depth interviews with membersof the BBB community, references in the youthpublishing sector and young readers who consumeboth: books and BBB.
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                            [t] => Álabe: Revista de Investigación sobre Lectura y Escritura
                            [x] => 2171-9624
                            [g] => Nº. 22,  2020 (Ejemplar dedicado a: julio - diciembre)
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