Lo verbal y lo no verbal en el mensaje publicitario televisivo
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- Statement of Responsibility:
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Martí Perelló, Sara
- Hlavní autor:
- Další autoři:
- Formát:
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Journal article
- Jazyk:
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Spanish; Castilian
- Forma / Žánr:
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text (article)
- Vydáno:
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Universidad de León: Servicio de Publicaciones 1999
- V:
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Contextos ISSN 0212-6192 Nº 33-36, 1999-2000, pags. 223-242
- Předmětová hesla:
- Annotation:
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In this article we'll develop an interdisciplinary analysis method that stems from the idea that very advertising spot is composed by four modules that interact at the same level to transmit the publicity message. Therefore, and after proposing the four modules that compose it (verbal, non-verbal, rhetoric resources and pragmatics), we'll show various examples that prove that the discrimination of one of the modules in the analysis of a piece of advertisement can subsequently lead to an incomplete study of it. To end up with the article, we briefly present the analytic method proposed.