Bestseller nemusí být výraz pro kýč : Za nejprodávanějšími knižními tituly stojí podle odborníků minimálně třicet procent marketingové strategie
- Statement of Responsibility:
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Kamila Boháčková
- Hlavní autor:
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Boháčková, Kamila, 1977- Autor
We do not have a clear identifier or note about this person. You can try to get more information using external search engines:
- Formát:
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Journal article
- Jazyk:
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Czech
- Forma / Žánr:
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- články
- přehledy
- V:
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Hospodářské noviny ISSN 0862-9587 R. 2001, č. 158, 16. 8., s. 12
- Předmětová hesla:
- Annotation:
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Přehledová stať, s mezititulky: Klikatá cesta za čtenáři, Krtečkův comeback; srovnání českého a západního knižního trhu.
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