Bestseller nemusí být výraz pro kýč : Za nejprodávanějšími knižními tituly stojí podle odborníků minimálně třicet procent marketingové strategie
- Statement of Responsibility:
-
Kamila Boháčková
- Autor:
-
Boháčková, Kamila, 1977- Autor
Nie posiadamy jednoznaczego identyfikatora lub notki o tej osobie. Możesz spróbować zdobyć więcej informacji korzystając z zewnętrzych wyszukiwarek:
- Format:
-
Artykuł z czasopisma
- Język:
-
Czech
- Forma / Gatunek:
-
- články
- přehledy
- W:
-
Hospodářské noviny ISSN 0862-9587 R. 2001, č. 158, 16. 8., s. 12
- Hasła przedmiotowe:
- Adnotacja:
-
Přehledová stať, s mezititulky: Klikatá cesta za čtenáři, Krtečkův comeback; srovnání českého a západního knižního trhu.
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