Bestseller nemusí být výraz pro kýč : Za nejprodávanějšími knižními tituly stojí podle odborníků minimálně třicet procent marketingové strategie
- Statement of Responsibility:
-
Kamila Boháčková
- Main Author:
-
Boháčková, Kamila, 1977- Author
We do not have a clear identifier or note about this person. You can try to get more information using external search engines:
- Format:
-
Journal article
- Language:
-
Czech
- Form / Genre:
-
- články
- přehledy
- In:
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Hospodářské noviny ISSN 0862-9587 R. 2001, č. 158, 16. 8., s. 12
- Subjects:
- Annotation:
-
Přehledová stať, s mezititulky: Klikatá cesta za čtenáři, Krtečkův comeback; srovnání českého a západního knižního trhu.
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